Discover how AI is transforming university life with intelligent chatbots! These advanced systems collaborate in the background, remembering student interactions, balancing schedules, and integrating new learning materials. Leveraging powerful theories like 2-Sigma, Flow, and Self-Determination Theory (SDT), they craft personalized learning plans tailored to each student’s needs while aligning with official handbooks. Already in use and making an impact, this technology is part of the SMARTA project (Student Motivation and Reflective AI-Assistants) and is integrated into the TraiNex campus management system.